01) The tagline that aligns BEST with my brand message is:

(one option only)

1 - Dependable leadership you can count on.

2 - Bringing ideas to life.

3 - Your go-to source for the best information.

4 - Life is short, enjoy every day.

5 - Unique creations that last a lifetime.

6 - Our customers are our number one priority.

7 - A rebel with a cause.

8 - On a quest for excellence.

9 - We're right there with you every step of the way.

10 - If you've got the will, we've got a way.

11 - Together we're stronger.

12 - Joy and simplicity in all things.

02) My brand's GREATEST strength is:

(one option only)

1 - Knowledge

2 - Optimism

3 - Ambition

4 - Leadership

5 - Creativity

6 - Compassion

7 - Intuition

8 - Courage

9 - Fearslessness

10 - Passion

11 - Joyfulness

12 - Community

03) The set of core values that aligns BEST with my brand are:

(one option only)

1 - Truth, information, and knowledge.

2 - Simplicity, trust, and positivity.

3 - Self-discovery, freedom, and growth.

4 - Productivity, leadership, and control.

5 - Imagination, creativity, and self-expression.

6 - Compassion, support, and empathy.

7 - Possibility, vision, and intuition.

8 - Discipline, courage, and pride.

9 - Non-conformity, innovation, and liberation.

10 - Commitment, connection, and passion.

11 - Spontaneity, fun, and resourcefulness.

12 - Fairness, equality, and community.

04) If my brand had a highly profitable year, I would most likely spend the extra funds on:

(one option only)

1 - Education, tools, and supplies to help me learn new methodologies and create better offerings.

2 - Thoughtful gifts for my customers and/or colleagues so they know how much I care.

3 - Investing in an out of the box idea that I think will effect much needed change.

4 - Developing community and creating a welcoming, mutually beneficial membership site.

5 - Creating a foundation to help those less fortunate.

6 - Better organizational systems to improve output and increase productivity.

7 - Sponsoring a new challenge that encourages people to push their limits and test themselves.

8 - Classes, research studies, or books to help increase my expert status.

9 - Going on a retreat or a buying trip to get inspiration for new and improved offerings.

10 - Create stunning before and after visuals to show people how well our offerings work.

11 - Decluttering and creating a more streamlined, minimalistic space filled only with things that inspire joy.

12 - develop an entertaining marketing campaign aimed at making the brand seem likable and fun.

05) I would MOST like my brand to be seen as:

(one option only)

1 - Making connections and bringing people together under a common goal.

2 - Helping myself and others lighten up, laugh, and enjoy themselves and life a little more.

3 - Following my passion and creating deeper, more meaningful relationships with others.

4 - Making my own rules, refusing to settle, and shaking things up whenever possible without regard for convention.

5 - Setting and exceeding goals despite any obstacles and inspiring others to push their limits and achieve new heights.

6 - Using my charisma and mysticism to bring a vision to life that will help transform things for the better.

7 - Giving generously of myself and making sure everyone's needs are met, sometimes even if it means mine are not.

8 - Coming up with unique, self-expressive, artistic ideas that really speak to my fellow creatives.

9 - Being an effective leader, eliminating chaos, and increasing efficiency and productivity.

10 - Continuing along a path of discovery and awareness, leaving no stone unturned.

11 - Eliminating anything that doesn't bring me joy. Simplicity, wholesomeness, and happiness are my three main focuses.

12 - Gathering as much information and truth from trusted sources as possible, then sharing it with those who need my insights.

06) I would LEAST like my brand to be viewed as:

(one option only)

1 - An untrustworthy source of information.

2 - Excluding people or making them feel insignificant.

3 - Having someone question our ethics or morals.

4 - Being uptight or boring.

5 - Remaining stuck in tradition and never innovating or expanding.

6 - Unaffectionate and unsupportive.

7 - Insignificant or ineffective.

8 - Blending in and afraid to make things happen.

9 - Producing uninspired or mediocre work with little meaning.

10 - Weak or vulnerable.

11 - Selfish and unwilling to put others first.

12 -Producing ideas or products that do not perform as promised.

07) I will feel like a success when I can look back and say:

(one option only)

1 - I helped liberate myself and others from the status quo.

2 - I deeply cared for others and gave the best of myself to them.

3 - I effected great transformations and made things happen.

4 - I developed close relationships and made the people around me feel special.

5 - I brought people together and helped them make valuable connections.

6 - I learned a lot and became a well respected leader in my field.

7 - I stayed true to who I was and created unique things, no matter what others thought.

8 - I persevered and was dominant in whatever I set out to do.

9 - I brought joy to situations by helping people lighten up and have fun.

10 - I brought positivity and optimism into the lives of others.

11 - I helped create order and made things flow more smoothly.

12 - I encouraged others to get out there and explore all the world has to offer.

08) When hiring, my ideal candidate would be someone who:

(one option only)

1 - Can easily identify people's strengths and help position them where they most belong.

2 - is always in a good mood and creates a productive, fun work environment.

3 - Is intensely loyal and able to make deep connections with customers.

4 - Brings quality research to the table and helps you see what's truly going on.

5 - Has positive nature, and helps keep morale up across the board.

6 - is always searching for new ways to do things.

7 - Challenges the status quo and makes you think outside the box.

8 - Achieves or exceeds goals and never backs down from a challenge.

9 - Is in control and willing to step up and take charge at a moment's notice.

10 - Is expressive and always able to come up with innovative ideas.

11 - Is always willing to go the extra mile to ensure everything is well taken care of.

12 - Is charismatic, inventive, and sees possibility where others do not.

09) I would MOST like to hear someone compliment me on:

(one option only)

1 - My ability to make connections and bring people together.

2 - My work ethic and the way I persist, even when odds are stacked against me.

3 - My extreme generosity and selflessness.

4 - My sense of humor and ability to put others at ease.

5 - The intensity I show for what I am passionate about.

6 - My drive to keep searching and exploring new things.

7 - My knowledge and the quality of the information I share.

8 - The way I see possibilities where others do not.

9 - My bold, unapologetic personality.

10 - My strong leadership ability.

11 - My gentle, positive nature.

12 - My ability to express myself and my vision freely.

10) A job I could MOST see myself enjoying is:

(one option only)

1 - Starting a club or group.

2 - Being a stand up comedian.

3 - Opening a luxury spa.

4 - Becoming a powerful social activist.

5 - Opening an art gallery.

6 - Becoming a professional organizer.

7 - Something with a lot of travel.

8 - Being a pre-school teacher.

9 - Training for marathons.

10 - Being a nurse or vet.

11 - Focusing on a research career.

12 - Becoming a personal stylist.