01) My ideal customer would probably be most turned off if my brand:

(one option only)

1 - Started mixing too much opinion-based content in with the factual content.

2 - Started excluding people or groups.

3 - Had our ethics or had our morals called into question.

4 - Developed strict rules and lessened the enjoyment we're known for.

5 - Started requiring time commitments from them.

6 - Became detached or distant and more difficult to connect with.

7 - Started asserting an implied sense of authority over them.

8 - Started following fads, trends, and settling into mainstream culture.

9 - Began producing uninspired or mediocre work.

10 - Acted like a pushover and as such was viewed as weak.

11 - Started putting my own needs ahead of the needs of others.

12 - Shared offerings that over-promised and under-delivered.

02) The thing about me that stands out above all else and will be most appealing to my right person is:

(one option only)

1 - My ability to make connections and bring people together.

2 - My work ethic and the way I persist, even when things get tough.

3 - My unconditional generosity and selflessness.

4 - My sense of humor and ability to put others at ease.

5 - The dedication and intensity I feel for what matters to me.

6 - My drive to always keep searching and exploring new things.

7 - My experience, wisdom, and the caliber of the information I share.

8 - My charisma and the way I'm able to bring about change.

9 - My straightforward, bold, and unapologetic personality.

10 - My strong leadership and organizational qualities.

11 - My generous and caring nature.

12 - My ability to express myself and my vision freely.

03) The tagline that would be most appealing to my ideal customer is:

(one option only)

1 - Dependable leadership you can count on.

2 - Bringing new ideas to life.

3 - Your go-to source for trusted information.

4 - Life is short, enjoy every minute.

5 - Unique creations that last a lifetime.

6 - Our customers are our number one priority.

7 - A rebel with a cause.

8 - On a quest for excellence.

9 - We're right there with you every step of the way.

10 - If you've got the will, we've got a way.

11 - Together we're stronger.

12 - Joy and simplicity in all things.

04) I tend to work best with people who:

(one option only)

1 - Are facilitators that love making other people feel relevant and involved.

2 - Are happy and laid-back when it comes to just about anything in life.

3 - Are intense, loyal, and enjoy making personal connections.

4 - Are intellectual and appreciate the value of fact-based, quality information.

5 - Are eternally optimistic and value simplicity and being in the moment, focusing on one thing at a time.

6 - Are independent souls on a perpetual quest for self-improvement, always searching for new, better ways to do things.

7 - Are malcontent and unwilling to settle for what's out there if it doesn't suit them.

8 - Are over-achievers who stick up for the underdog and never back down from a challenge.

9 - Are level-headed leaders who are always in control and willing to step up and take charge at a moment's notice.

10 - Are self-expressive individualists who always seem to be able to come up with something unique.

11 - Are deeply compassionate and always willing to go the extra mile to ensure everything and everyone are taken care of.

12 - Are charismatic and inventive who see possibility everywhere.

05) As a human being and a business owner, people would most likely describe me as:

(one option only)

1 - An inventive person who expresses themselves without much regard for the opinions of others.

2 - A thoughtful person who enjoys finding new ways to show people how much I care.

3 - Someone who refuses to go along with the crowd or settle for average.

4 - A super-friendly person who creates a welcoming environment where everyone feels valued.

5 - A generous empath who gives selflessly to others, sometimes to my own detriment.

6 - A strong, natural leader who is highly organized and efficient.

7 - A hard worker who encourages others to push beyond their limits and challenge themselves.

8 - A teacher or scholarly sort, always eager to share my knowledge with others.

9 - A freedom-loving soul who is on a perpetual journey of self-exploration.

10 - Someone who loves to awe others by creating unexpected changes.

11 - A minimalist who thrives in optimism and simplicity.

12 - A carefree soul who doesn't take life as seriously as most others seem to.

06) I feel most at home when I'm working with people who share these three characteristics:

(one option only)

1 - Friendly, inclusive, down-to-earth

2 - Clever, playful, easygoing

3 - Empathetic, accommodating, compassionate

4 - Provocative, expressive, imaginative

5 - Rebellious, fierce, unorthodox

6 - Empathetic, kind, sincere

7 - Attentive, self-indulgent, intense

8 - Independent, determined, curious

9 - Clever, enlightened, convincing

10 - Knowledgable, detached, confident

11 - Candid, fearless, noble

12 - Assertive, ambitious, refined

07) The brand experience that best describes what my ideal customer can expect from me is:

(one option only)

1 - A welcoming environment and a sense of belonging so they can easily make connections and feel like a part of something.

2 - A fun, enjoyable experience rich with laughter and spontaneity.

3 - Meaningful interactions that foster strong relationships with my customers.

4 - A revolutionary way to make drastic changes to things most people are complacent about.

5 - An achievement-oriented and goal-driven, experience.

6 - A mesmerizing experience where they can manifest a clear vision or transformation and feel as one with the moment.

7 - Authentic, deeply caring interactions with a comfortable blend of nurturing both the self and others in the process.

8 - A customized experience that encourages individuality and expression.

9 - A detail-rich and systematic experience with clearly defined steps, expectations, and goals.

10 - A low-commitment, joyful journey focused on new discoveries.

11 - An uncomplicated, user-friendly experience with a singular outcome.

12 - A highly informative overview full of detail, usually accompanied by workbooks or guides.